How Michelob Ultra beat Bud Light to become America’s top draft beer

Michelob Ultra has dethroned Bud Light as America’s top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra’s celebrity endorsements and its appeal to health-conscious consumers. While Bud Light maintains a substantial market presence, Ultra’s steady growth signifies evolving consumer preferences and the influence of lifestyle branding.

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